Grandma would have been proud. Seymour PR has won another award! We got word this week that we are being honored with the Communicator Award for the Better Than Your Bubby PR Campaign.
We are truly proud of recognition for this campaign. There was a lot of soup, sweat and tears of joy involved here - not to mention creativity, strategy and good, old-fashioned hard work. Most of all, we are proud that the budget for this entire initiative was well under $500.
“Bubby means grandmother in Yiddish and as any Jewish grandmother will tell you, chicken soup is a cure-all. We hoped that all of those bubbys were right when we worked with NJOP to launch a chicken soup contest as a cure for media disinterest in a proven program over a decade old called Shabbat Across America.
And Bubby knew what she was talking about. Just six weeks after the contest kicked off, top east coast culinary experts sniffed, sipped and slurped soup while dozens of cameras clicked away and members of the media took note at an event in New York City. This small budget program turned out to be the answer to the Jewish organization’s prayers.
In addition to raising awareness for SAA, we wanted to promote some of NJOP’s cutting-edge social media initiatives including a daily email called Jewish Treats and a successful Twitter initiative @Jewishtweets. The contest hinged upon a creative concept, an eye-catching graphic and a focus on online outreach. Entries poured in and as finalists were selected, an impressive group of culinary experts including Melissa Clark, food writer for the New York Times and Jeffrey Nathan of Abigael’s on Broadway, were invited to judge the final entries.
The quirky, kitschy national search for the best chicken soup recipe in America was chronicled at http://betterthanyourbubbys.blogspot.com where rules, releases, entries, graphics and winner information were posted.
